WELCOME TO LEAD.

Tucked into the steep folds of the Black Hills of South Dakota, Lead is a place where you can escape from the world, an off-the-beaten path playground where one can enjoy the best outdoors fun… without the crowds! So if you are looking for adventure-filled year-round outdoor recreation, Lead might just be the perfect alternative you’ve been looking for. Best part of it all? We don’t mind sharing!

LEAD, MILES ABOVE ORDINARY

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LEAD: A SPARKLING JEWEL NESTLED IN THE NORTHERN BLACK HILLS OF SOUTH DAKOTA


First settled in 1876, and then incorporated in 1877, Lead (/ˈliːd/ leed) is a city of Lawrence County, in the Black Hills of western South Dakota near the Wyoming state line. (See Lead on a map: 44°21′3″N 103°45′57″W)

Lead was long the home of the great Homestake Mining Company, and the town that was built by and for the thousands of Homestake employees and their families has remained unchanged in many ways.

The Homestake Mine has now been shut down but the Sanford Underground Laboratory at Homestake is in full development and promises a lively future for the community. With its rich history and promising future, Lead boasts small town charm with large potential!

How can we help you?

Want to grow your business, network with others and learn what we can do for you?

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Are you a new or future resident? Or do you want to make the most of your hometown?

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Looking to discover our beautiful and welcoming area? Start planning your stay with us!

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We are a force to reckon with!

The mission of the Lead Area Chamber of Commerce is to promote and enhance opportunities for its membership and the community.
Together, let’s work for and with Lead, let’s make tomorrow happen!

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